Michael
Jackson, Inc: The Rise, Fall and Rebirth of a Billion-Dollar Empire – Zack O’Malley
Greenberg (Atria Books)
Before the likes of Russell Simmons, P-Diddy and Jay Z
ever came along to build empires based not only on their music business savvy;
spinning of wide ranging and diverse business empires there was there was
Michael Jackson.
Forbes Magazine senior editor, Zack O’Malley Greenburg
tracks Jackson’s musical genius, which spawned his business genius, from the
beginning days of his career in Gary, Indiana; being managed by the Jackson family’s
hard-nosed patriarch, Joe Jackson, and the start of the Jackson 5. Michael Jackson, Inc: The Rise, Fall and
Rebirth of a Billion-Dollar Empire takes
us forward through his meteoric solo/business career, his financial downfall
and his after death, rebirth of the Jackson empire.
Greenburg recounts the King of Pop’s financial
downfall, which can be tied to legal troubles and confrontations with the likes
of slimy “journalists” like Martin Bashir who focused on Jackson’s at times
less than stellar life choices. While his undeniable musical genius could not
always over-shadow the ills and allegations that Jackson faced during his
period of financial and personal difficulty, his untimely passing could.
While so may find it hard to comprehend, Greenburg
recounts that since his death five years ago, the Jackson estate has generated
nearly half of his life time career earnings, which exceed one billion dollars.
With the current and future projects on the drawing
board it is easy to speculate that Michael Jackson, Inc, will easily and
quickly usurp that figure within the next few years. Without new personal foibles
to derail any progress and his popularity still intact, the Jackson estate is
on stable footing to continue that rapid growth position.