What
is it that separates those companies that constantly remain on the cutting edge
and leave in their wake a trail of successful products and are dominant not
only in their product categories, but become dominant companies?
The
names are familiar household brands known the world over; Apple, Microsoft,
Google, and Amazon among others. Gary Shapiro, who spent his career on the
frontlines of innovation as the head of the Consumer Electronics Association
offers up insights from that perspective in Ninja Innovation: The Ten Killer Strategies of the
World's Most Successful Businesses.
There is a common thread that runs
through the leaders of these companies; the late Steve Jobs, Bill Gates and
Jeff Bezos’ of the world. They all bring a focused vision, the ability to adapt
seemingly on the fly, a decisive nature determination and above all the
limitless desire to win.
Are they strategic? Are they well
planned? Do they innovate with a purpose? The answer to all three is clearly a
resounding yes! But above all there is a bias towards action! Shapiro makes the
case for the almost religious fervor with which these leaders/companies conduct
business. There’s nothing laid back about these full throttle folks.
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