What is it that separates those companies that constantly remain on the cutting edge and leave in their wake a trail of successful products and are dominant not only in their product categories, but become dominant companies?
The names are familiar household brands known the world over; Apple, Microsoft, Google, and Amazon among others. Gary Shapiro, who spent his career on the frontlines of innovation as the head of the Consumer Electronics Association offers up insights from that perspective in Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses.
There is a common thread that runs through the leaders of these companies; the late Steve Jobs, Bill Gates and Jeff Bezos’ of the world. They all bring a focused vision, the ability to adapt seemingly on the fly, a decisive nature determination and above all the limitless desire to win.
Are they strategic? Are they well planned? Do they innovate with a purpose? The answer to all three is clearly a resounding yes! But above all there is a bias towards action! Shapiro makes the case for the almost religious fervor with which these leaders/companies conduct business. There’s nothing laid back about these full throttle folks.