That cheap big screen TV that hangs on your family room
wall, the workout togs and Nike sneakers you lounge in while enjoying some
fresh guacamole while taking in the football game; not many folks would be
bothered with the second thought of how it all got there. Much of what we buy,
own and consume arrived on store shelves via the seemingly seamless shipping
industry.
It is that closely guarded industry the author Rose
George scratches the surface of in her new book, Ninety Percent of Everything – Inside Shipping, The Invisible Industry
That Puts Clothes on Your Back, Gas In Your Car, and Food on Your Plate. Maritime
shipping is a surprising insular industry; tightly held, almost secretive in
nature and shrouded in intriguing set of rules and standards that would leave
the average person scratching their heads in wonder.
George manages to just barely break the surface of this
huge, global industry, but not for a lack of trying. She spent 39 days aboard
the Maersk owned ship, Kendal; along the way hitting six ports, two oceans,
five seas and while living in what can only be described as a hostile
environment with a tight-lipped Captain and crew offering little in the way of
real insight into the industry.
While some with a deep interest in the shipping
industry may be disappointed with George’s treatise, I think the average
person, myself included, will be fascinated and staggered by some the sheer
numbers she details throughout the book. She rightly points out that by in
large most people give nary a thought to this massive enterprise. She cites the
very true example early in the book of the world’s and media’s fascination with
39 Chilean miners being trapped underground and the heroic efforts to rescue
them; while two dozen sailors aboard the MV
Iceberg were held hostage by pirates for over 1000 days and received little
if any notice.
George certainly raise the question, but I am not
certain she managed to find the answer, what would drive these men and women to
work in the very necessary jobs in some of the most inhospitable working
conditions, up against, often hostile leadership, the risk of pirates and the
natural dangers of life at sea. It will and should get you to give consideration
to that opening question; How did this all get here?
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