Like most kids who came of age in the 1970s, I was became a fan of the band Kiss…granted not a Kiss Army level fan, but did wear out a vinyl copy of Kiss Alive. Later a became a fan of the band’s bassist, Gene Simmons; he of the un-naturally long tongue and fire breathing fame. It wasn’t Simmons musical ability that drew me to him, but line from and interview where he spoke about all the musicians that came along when he did wanting to be “like the Beatles” while he wanted to be like McDonalds…billions served.
As far as business side of things here was a guy who clearly got it. So I was surprised to see Simmons finally after decades of success land in the business section of the book store. In ME, Inc. – Build and Army of One, Unleash Your Inner Rock God, Win in Life and Business, Simmons espouse his thoughts on business and entrepreneurialism in a wide range of ventures.
I had to remind myself that the book is broken down into two distinct sections; the ME Section in which Simmons piles on the tales of his life, his successes and his multitude of business ventures. Clearly no one could accuse this guy of not having a high opinion of himself; some might say he’s cocky, but as he points out later in the book, self-confidence can go along way when you’re starting a business venture.
It is in the second half of the book, the YOU section that this book really hits its stride. While Simmons certainly doesn’t offer up any earth shattering, new secrets to business success; what he does do is offer a clear headed approach to both life and business with a palpable sense of urgency.
It’s easy to see why Simmons has become a favorite with the cable business and conservative news networks. Don’t expect a Harvard Business Review white paper; this is common sense based, pretty straight forward and at times hard hitting advice on business and success.
Simmons isn’t shy about stirring the pot when offers up his take on success and the impact of marriage and children. He dovetails a chapter on honing the ability to tell your own story and the impact that can have on your business success with a chapter on the importance of speaking English. I doubt Simmons would sit still very long a phone menu that includes; “Press one for English.” The case he makes is absolutely on target; English is the language of success.
While the ME section can wear a little thin as it runs on; I found the YOU section to be a real shot in the arm, its business and life motivation on steroids.